Last Updated: October 3, 2026

West Virginia Fruit & Berry, llc (“West Virginia Fruit & Berry,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we may collect when you visit wvfruitandberry.com, contact us, sign up for communications, or make a purchase through our website, how we use that information, and the choices you have regarding your information.

1. Information We Collect

Depending on how you interact with our website, we may collect information such as:

- Your name

- Email address

- Mailing or shipping address

- Telephone number

- Information you provide when contacting us

- Information associated with purchases or orders

- Your communication and marketing preferences

- Information automatically collected when you visit our website, such as IP address, browser type, device information, pages visited, and general website usage information

We only collect information that is reasonably necessary to operate our website, provide our products and services, communicate with customers, and improve our business.

2. How We Use Your Information

We may use information we collect to:

- Process and fulfill orders

- Respond to questions, comments, and customer-service requests

- Communicate with you about your orders or requests

- Send newsletters, promotions, and other communications if you have chosen to receive them

- Improve our website, products, and customer experience

- Understand website traffic and how visitors use our website

- Maintain the security and functionality of our website

- Comply with applicable laws and legal obligations

We do not use your personal information for purposes unrelated to the reasons it was collected without providing appropriate notice or obtaining consent when required by law.

West Virginia Fruit & Berry does not sell, rent, or trade customers’ personal information to third parties.

We may share limited information with companies that provide services necessary to operate our website and business, such as website hosting, online payment processing, email communications, shipping, analytics, and other business services. These companies receive information only as reasonably necessary to provide their services to us and are not permitted to use your information for purposes unrelated to those services, except as otherwise permitted or required by law.

For example, our website is operated using Squarespace, and we may use Mailchimp to manage email communications. These providers may process information on our behalf in connection with the services they provide.

4. Cookies and Website Analytics

Our website may use cookies and similar technologies to make the website function properly, remember preferences, understand website traffic, and improve the visitor experience.

Squarespace may collect certain technical and usage information through cookies and analytics tools, including information such as browser and device information, IP address, pages visited, and website activity.

You may be able to control certain cookies through your browser settings or through the cookie-consent options provided on our website.

Some third-party services or features incorporated into our website may also use cookies or similar technologies. Their use of information is governed by their own privacy policies.

5. Email Communications

If you subscribe to our email list, we may use your email address to send newsletters, product information, announcements, promotions, and other communications related to West Virginia Fruit & Berry.

We use Mailchimp to help manage and deliver certain email communications. Mailchimp may process subscriber information on our behalf as a service provider.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

6. Online Purchases and Payments

If you purchase products through our website, information necessary to complete your transaction may be processed by Squarespace and/or the payment service providers used to process your payment.

We do not need or intend to store your complete credit-card number on our own systems. Payment information may be handled directly by the applicable payment processor according to its privacy and security practices. We do not have access to your credit-card number when purchasing items online as they are encrypted and not viewable by us.

Our website may provide tools that help visitors locate retailers where West Virginia Fruit & Berry products may be available.

These tools may be provided through third-party services. Information collected through those services may be subject to the applicable third party's privacy policy and terms.

8. How We Protect Your Information

We take reasonable measures designed to protect personal information against unauthorized access, use, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or through our website.

9. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, and complying with legal obligations.

When information is no longer reasonably necessary, we may securely delete or dispose of it in accordance with our business practices and applicable law.

10. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include the right to:

- Request access to personal information we maintain about you

- Request correction of inaccurate information

- Request deletion of certain personal information

- Opt out of certain marketing communications

- Request information about how your personal information is collected and used

- Exercise other privacy rights provided by applicable law

To make a privacy-related request, please contact us using the information below. We may need to verify your identity before completing certain requests.

We will respond to verified requests within the time required by applicable law.

11. California Privacy Rights

If you are a California resident and applicable California privacy law applies to you, you may have additional rights concerning your personal information.

West Virginia Fruit & Berry does not sell or share personal information for purposes of cross-context behavioral advertising as those terms may be defined under applicable California privacy law.

You may contact us to request access to, correction of, or deletion of personal information, subject to applicable legal exceptions.

California privacy laws also provide certain rights concerning marketing communications and the use of personal information. We will not discriminate against you for exercising privacy rights provided by law.

California law requires businesses subject to the California Consumer Privacy Act to provide information about applicable privacy rights and how consumers can exercise them.

12. Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.

Because our products may include alcoholic beverages, we also do not knowingly collect information from individuals who are under the legal drinking age for purposes of purchasing or receiving alcoholic products.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps.

13. Links to Other Websites

Our website may contain links to third-party websites, including retailers, social-media platforms, payment providers, or other services.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of those websites before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us:

West Virginia Fruit & Berry

3927 Brushy Fork Rd.

Bridgeport, WV 26330

Phone: 304-842-8945

You may also contact us through the Contact Us page on our website.

---